Saracens Rugby has announced Betsafe, the online bookmaker and gaming company known worldwide for innovative campaigns and premium sponsorships, as the Club’s new principal partner from the 2017/18 season.

The global sponsorship will run for the next three years, and will see Betsafe as the club’s official betting partner, with branding on the squad’s home and away shirts, one of the first betting brands in this space, as well as at Saracens’ home ground, Allianz Park. The deal represents the first rugby sponsorship for Betsson Group, connecting Betsafe with a high-energy sport whilst staying true to the brand’s heritage and reflects Betsafe’s rapid growth in the UK.

Saracens Chief Executive, Heath Harvey, said: “We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.

“We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation – values that we can strongly resonate with at Saracens.”

Famous for engaging fans, Betsafe will use the sponsorship to create exclusive and innovative content that brings Saracens supporters closer to the action, as well as offering them bespoke betting offers throughout the season.

Betsafe branding will also be present at the London Double Header at Twickenham in September – the opening game of the season – and at other home games, engaging fans with exciting activations.

Global Brand Manager at Betsafe, Neill Simpson, added: “We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the team.”

Source : Saracens Rugby