The Rugby Football League and Ladbrokes have agreed an extension to the current partnership that will see the betting and gaming company remain as title sponsor of Rugby League’s most famous and historic competition, the Ladbrokes Challenge Cup.

The one-year extension to the current deal is announced the week of the 2017 Ladbrokes Challenge Cup final, which will see Hull FC take on Wigan Warriors in the oldest Rugby League Cup competition in the world.

The only tournament of its kind to include teams from all levels of the sport, Ladbrokes will continue to capitalise on the competition’s vast and growing fan base which is led through the competition’s broadcast partners, the BBC and Sky Sports, who have broadcast a record number of live games this year.

Rugby Football League Chief Commercial Officer, Roger Draper, said: “I am delighted that Ladbrokes have decided to extend their current partnership and that they recognise the value in being involved with such a prestigious and well-regarded competition.

“The Ladbrokes Challenge Cup is rich in heritage and tradition and is known across the world, so to have a brand as successful and recognisable as Ladbrokes commit to extending their support is great news for the sport.

“Ladbrokes have been a fantastic supporter of Rugby League and we are delighted that they are continuing their association with our great sport.”

Ladbrokes will continue to work closely with players and fans on a variety of promotional activities that will help to promote the Ladbrokes Challenge Cup throughout the season.

Ladbrokes Chief Executive, Jim Mullen, commented: “Our decision to sponsor the Challenge Cup was an easy one. We want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game. We play hard to win and that’s what the Ladbrokes Challenge Cup is all about.”

Source : Rugby Football League