Premiership Rugby has confirmed a new three year partnership with The Times and The Sunday Times.

Premiership Rugby’s Head of Partnerships, Paul Sherrell, said: “This is an important partnership for both organisations and we know it will be mutually beneficial. Aviva Premiership Rugby is in great health after a record breaking season when we saw a rise in match attendances, live TV audiences, tries and points we are ready to move to the next stage of our development and partners like The Times and The Sunday Times will be crucial in that journey.”

There is clear synergy between the Premiership Rugby and The Times and The Sunday Times audience. The partnership will bring value to both their customers in numerous ways throughout the season; The Times and The Sunday Times will use its world class sports journalists and exposure to provide expert analysis and video content for fans and readers and papers will be distributed at big games. Subscribers of The Times and The Sunday Times will also have access to exclusive ticket offers and events.

Head of Partnerships for The Times and The Sunday Times, Jo Coughlin, said: “This strategic partnership is very important for us and we are excited to begin this three year relationship with Premiership Rugby. The partnership will help us to enhance our credentials as the number one paper for rugby and will engage with our rugby enthusiast readers and subscribers. We believe this partnership can deliver on key objectives for both brands, allowing us both to deepen engagement and build customer base. ”

Sports Editor of The Sunday Times, Alex Butler, added: “We are delighted to be in partnership with Premiership Rugby. The sport is enormously important to our readers who demand high standards from our experienced team of rugby writers. This agreement will help our journalists provide the very best coverage and analysis.”

Source : Premiership Rugby