Eurosport secures Guinness PRO14 Championship broadcasting rights

Eurosport has secured the rights to show this season’s Guinness PRO14 Championship in 62 countries and territories across Europe and Discovery-owned Rugbypass and Setanta in Asia.

Now in its second season as a broadcast partner of the competition, the agreement will see Eurosport and Eurosport Player show all home games and selected away games featuring Italian teams in the Guinness PRO14, underlining its strategy to showcasing premium content exclusively live for millions of passionate sports fans. Eurosport Italia will have exclusive rights to the competition.

Eurosport CEO, Peter Hutton, said: “At Eurosport, we are committed to giving our viewers the very best in premium sporting content and we are thrilled to once again be a part of the Guinness PRO14 after coming on board last season for the first time.”

“We have had a taste of this competition already and were royally entertained and we cannot wait to build on what we delivered last season by adding the option to watch games on the Eurosport Player. The expansion of the Championship into South Africa brings a truly unique dynamic to the Guinness PRO14.”

CEO of PRO14 Rugby, Martin Anayi, said: “To have Discovery Eurosport on board once again is fantastic news for our fans in Italy as well as across Europe and Asia. As a broadcast partner, we were delighted to see what Eurosport could bring to the table during the last campaign.”

“This year, Eurosport will broadcast even more games to supporters across Europe and Asia and we’re particularly excited that Guinness PRO14 games will be made available on the Eurosport Player. From a digital perspective, sports fans are incredibly savvy and they are pushing the market to deliver more and more products like the Eurosport Player and it’s great to know that fans in over 60 countries will be able to access that.”

The newly-expanded Guinness PRO14, now in its 17th season, features four Irish teams (Connacht, Leinster, Munster and Ulster), two Italian sides (Benetton and Zebre), two Scottish outfits (Edinburgh and Glasgow Warriors), four Welsh teams (Cardiff Blues, Dragons, Ospreys and Scarlets) as well as two new additions this year from South Africa (Cheetahs and Southern Kings). Eurosport broadcast the competition for the first time in 41 markets during the 2016-17 season.

Securing the rights to the Guinness PRO14 adds to an impressive portfolio of rugby content that includes all of England’s autumn Test matches for four years from 2017 in Europe (except France, Germany, Italy, Netherlands and UK and Ireland), France’s autumn Tests from 2017-2020 across Europe (except UK and Ireland and France) and European club cup competitions in 47 countries and territories in Europe.

Source : PRO14Rugby

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