The Rugby Football Union (RFU) has announced it has renewed its partnership with Guinness. Building on decades of rugby heritage, this new enhanced four-year partnership will see Guinness work closely with the RFU to give fans an unrivalled match-day experience.
Guinness has been involved with rugby for over 40 years and is proud to support the game both internationally and domestically. The partnership with the RFU is central to this.
The new partnership builds on the brand’s already strong presence in and around Twickenham Stadium, also becoming the official partner of west fan village stage and show, as well as providing the famous Surge Bar.
Celebrating a passion for rugby, Guinness will also create unique opportunities with England Rugby legends to deliver engaging experiences and content for all supporters, not just those at Twickenham.
Chief Executive Officer at the RFU, Steve Brown, said: “We are delighted to be renewing our partnership with Guinness – a leading global brand that has a strong rugby association.”
“Guinness has become synonymous with England Rugby and the match-day experience, and shares our aims to prioritise fan engagement so together we are looking forward to delivering more unbelievable match days to England fans.”
Source : England Rugby