PRO14 Rugby has announced that ‘Freshly Chopped’ will play its part as Official Health Food Partner when the Guinness PRO14 Final Series kicks off in May.

This year’s Final Series will end in Dublin’s Aviva Stadium on May 26 where the first-ever Guinness PRO14 champions will be crowned after an historic season. The expansion of the Championship into South Africa has provided a brand-new dynamic to the Guinness PRO14 and the addition of ‘Freshly Chopped’ to the stable of Final Series Partners represents more good news for fans.

Since opening in 2012 ‘Freshly Chopped’ has provided lifestyle-conscious consumers with exactly what they want – fresh food, served fast. With over a million salad combinations ‘Freshly Chopped’ provides made-to-order salads, wraps and salads to eat in or take out and they will be serving up fans right throughout the Guinness PRO14 Final Series.

Already exciting plans are in place to reward fans who can get involved by following Freshly Chopped’s social media accounts for the chance to win tickets to the Guinness PRO14 Final.

Each Final Series game will also see Freshly Chopped set up a ‘Health Hub’ that will provide competitions, food sampling and giveaways for health foodies.

Ahead of the Guinness PRO14 Final itself, Freshly Chopped will go all out by introducing a guest salad in honour of the big game across all stores from Monday, May 21 to Saturday May, 26.

Commercial & Marketing Director for PRO14 Rugby, Dermot Rigley, said: “Freshly Chopped has made a big impact since entering the market and its game plan looks a lot like ours when it comes to growing its presence. Over the past year we have seen our fan-engagement metrics rise sharply across TV viewership, attendances and social media thanks to the excitement generated by our expansion into South Africa and the entertaining rugby in the Guinness PRO14 where try-scoring is reaching new heights.

“Freshly Chopped is a vibrant and energetic brand and it’s brilliant to see them join our stable of Guinness PRO14 Final Series Partners in a year where everyone is talking about our Championship,” Rigley added.

“Healthy and nutritious food is vital for the elite athletes who compete in the Guinness PRO14, but Freshly Chopped also provide for anyone trying to eat well without too much fuss. With the Guinness PRO14 Final Series kicking off in May I’m really excited to see how they connect with our fans.”

Co-founder and CEO of Freshly Chopped, Brian Lee, added: “We are absolutely delighted that Freshly Chopped can support the Guinness PRO14 Final Series by becoming its Official Health Food Partner. As a company with health and wellbeing at its core, a competition like the Guinness PRO14, which promotes these values in communities right across Ireland, the UK and South Africa, is the perfect fit for us.

“Since the opening of our first store in 2012, we’ve always been delighted to see professional athletes benefiting from our products, but while we know how important nutrition and healthy eating is to the players on the field, it is just as important for those in the stands. The Guinness PRO14 has followers from five to 95, just like our customers.

“We look forward to working with the Guinness PRO14 team to help promote healthy eating and exercise to the thousands of loyal fans across the world. We know that is this just the start of a long and successful partnership.”

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