Harlequins has announced Maserati GB as its official automotive partner.  The new partnership brings together two performance-driven, iconic brands that share an entrepreneurial spirit, whilst being synonymous with style and heritage.

As well as offering the opportunity to bring the brand to life on match days at The Stoop, and at Twickenham for the ‘Big Game’, it will also provide the opportunity for Maserati and Harlequins to work together to curate an ongoing stream of exciting fan experiences.

Harlequins’ Commercial Director, Ned Wills, said: “Maserati is a wonderful partnership for the Club because of our shared values and goals. At Harlequins we bring the spirit of innovation, ambition, passion and courage to everything we do. Like Maserati we have a strong heritage but are continuously looking to improve. This will be a great partnership with a lot of entertaining and exciting times ahead for both Harlequins and Maserati.”

General Manager at Maserati GB, Mike Biscoe, added: “We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, and one with extremely similar attributes to Maserati. We like to think differently too, so we look forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.”

This new rugby involvement builds upon Maserati’s other sporting ventures in polo, sailing and cycling and aligns with the marque’s ongoing expansion plans, entering into new segments and offering an ever greater luxury model range.

Source & Image : www.quins.co.uk

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s