St Helens have made another important signing by welcoming JD on board as an official partner. For the remainder of the Betfred Super League season the retail giant will take pride of place on the sleeves of the playing kit.
JD will also be focusing on their unique fan engagement activity throughout the summer across local JD stores. The deal was struck as part of an alliance between the club and Warrington Wolves.
JD’s Group Marketing Director, Stephen White, said: “Super League is a fantastic product and fits perfectly with our store locations and our customers sporting interests.
“The Saints and Wolves are the perfect community clubs for JD as we make our first connection with rugby league supporters.”
JD has stores in both towns within its extensive UK store portfolio and plans to develop instore support activity throughout the summer.
Saints’ General Manager, Dave Hutchinson, added: “This is a real coup for the club and rugby league. JD is the leading trainer and sports fashion retailer in the UK, have their headquarters in the NW, and we share a common interest through our fans and customers alike.
“We look forward to working together for the remainder of the season.”
Source & Image : www.saintsrlfc.co.uk