Bristol Bears have entered into an exciting new partnership with Toogood International ahead of the 2018/19 season. The Bristol-based courier services will feature as main sponsors on the front of the club’s home and away strips.
An express European courier service specialising in collection and delivery for the automotive, aerospace and pharmaceutical industries, Toogood International is one the city’s leading companies.
The partnership with Bristol Bears is the most substantial commercial agreement in the club’s history, laying the foundations for a bright future ahead for both organisations.
Bristol Sport Chief Commercial Officer, Caroline Herbert, said: “We’re delighted to forge this relationship with a reputable international brand such as Toogood International.
“To have roots in the city and a strong alignment to Bristol is hugely important to us and – like the Bristol Bears – Toogood International has aspirations and an ambitious reputation to expand into overseas markets.”
Chief Operating Officer, Mark Tainton, said: “Our new partnership with Toogood International clearly underlines our ambitions and the positive direction that the club is going.
“This record commercial agreement with an international company that retains a local base and strong support for the club reinforces our vision. It’s a milestone for us when it comes to realising our commercial potential.
“Toogood International are at the forefront of their industry and Bristol Bears aspires to be at the top of the Gallagher Premiership – we are excited to see this partnership grow and flourish.”
Toogood International Director, Jason Toogood, added: “As one of the most forward-thinking clubs in the country, Bristol Bears and the vision of the club is the perfect platform for Toogood International to build on this association and generate awareness on a global scale.
“The club’s rebrand shows a new direction and a clear appetite to achieve success at the highest level – those values are matched by our own ethos to be relentless in the pursuit of success through innovation and humility.
“As a loyal, Bristolian organisation we are proud to be in partnership with the Bears and we are looking forward to contributing to the success of the team at Ashton Gate in the future.”
Source & Image : www.bristolbearsrugby.com
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