Saracens have announced that they are working with London-based M&C Saatchi Sport & Entertainment ahead of the 2018/19 season.
The agency will be working with the club to create a new strategic marketing framework for all commercial partners, aligning its multiple assets, both on and off the pitch, while creating a compelling articulation of the Saracens brand story.
M&C Saatchi Sport & Entertainment is one of the most decorated agencies in the industry. Their achievements include being named BT Sport Industry Agency of the Year for a record 6th time in 2018 as well as multiple accolades at the 2018 UK Sponsorship Awards, Drum Marketing Awards and The Event Awards.
Commenting on the new relationship with M&C Saatchi Sport & Entertainment Tim Hunt, CEO of Premier Team Promotions Ltd, the joint venture now overseeing Saracens’ commercial operations, said: “Saracens has an incredible story that has not yet fully been told. We have a unique breadth of assets from the new Saracens High School, our Global network of clubs in nine countries and of course, our highly successful men’s and women’s teams. Perhaps more excitingly though, are the plans we have for the future development of the Saracens brand and we are excited to be working with the team at M&C Saatchi Sport & Entertainment to help tell this story.”
Global CEO of M&C Saatchi Sport & Entertainment, Steve Martin, said: “Saracens is one of the most respected sporting organisations in this country and we relish the chance to help the club tell the story of this success more effectively both to commercial partners and prospects. The ambition of Saracens is very aspirational, and we want to be part of helping them to fulfil that.”
Source & Image : www.saracens.com
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