England Rugby and Fuzion 100 have announced a new partnership that sees the Fuzion 100 range become official sports drink and rehydration partner to England Rugby.

The agreement will see the Senior Men’s team and the Red Roses access the full Fuzion 100 range in the upcoming Quilter Internationals, and both the Men’s & Women’s sevens teams during the HSBC World Rugby Sevens Series.

Fuzion 100 will also be promoted during Quilter Internationals via a number of match day advertising rights, starting at Twickenham Stadium on Saturday 3rd November when England men’s team take on South Africa, followed by matches against New Zealand, Japan and Australia.

Fuzion 100 will also be supporting the popular ‘Fuzion 100 Try of the Month’ content series on England Rugby channels, with featured clubs winning product and hardware for the season.

RFU Chief Commercial Officer, Simon Massie-Taylor, said: “We are very excited to be partnering with Fuzion 100 as our rehydration partner. As we move closer to Rugby World Cup 2019 in Japan, we are always looking to give our elite players the best chance of recovering ahead of their next game, and working with specialists in rehydration will be integral to this.

“The Fuzion 100 range have some exciting trade marketing plans in the next twelve months, that we look forward to working in collaboration to support them.”

The partnership sees Fuzion 100 add to their portfolio of existing agreements, including British Tennis, Huddersfield Town FC and Leicester Tigers, as well as ambassadors Milos Raonic, Chris Robshaw and Jason Robinson.

CEO of Fuzion 100, Steve Barton, said: “The health benefits of coconut water are extensive and knowing this, we created a natural product that not only harnesses these benefits but tastes incredible.

“The growth of the company to date has been excellent and now with the proud addition of England Rugby to our portfolio, we have the perfect platform to showcase the product and to educate at all levels from grassroots to elite athlete.”

Source & Image : www.englandrugby.com

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