St Helens extend deal with Cash Converters

St Helens have announced that Cash Converters have agreed to extend their support of the club as Principal Partner. The relationship between the 2018 Betfred Super League Leaders’ Shield winners and the company will continue for a further three years.

This will enable Cash Converters to not only appear on the front of the home kit once more, but also enhance the valuable community work already undertaken between themselves and the club.

Saints have been able to develop a dream partnership with Cash Converters that has been beneficial for the club, St.Helens and the wider community.

Cash Converters have donated funds to all of the town’s Rugby League clubs, which has allowed each team to invest for the benefit of the many juniors plying their trades at a local level.

One such example was at Portico Vine ARLFC, where donated funds helped purchase a new boiler so that their players could continue to enjoy our sport and have decent facilities after a game.

Cash Converters also entertained nominated guests from the St Helens community in their hospitality box on matchnights here at The Totally Wicked Stadium. These came from our local community and included people who had selflessly given up their time to volunteer, foster and help others in our area.

Cash Converters have also been extremely charitable when it comes to Saints’ own Community Foundation, raising £3,000 at a recent conference which all of the company’s Franchisees donated towards.

Saints General Manager, Dave Hutchinson, said: “On behalf of the club and wider St Helens community I would like to thank all involved at Cash Converters for their fantastic support and incredible commitment for the next three years. Our relationship has been a dream and we look forward to the purposeful activation of their partnership in the same way as they have demonstrated during the 2018 season.”

Michelle Byrne, UK Head of Sales & Marketing at Cash Converters UK, added: “On behalf of Cash Converters and its franchisees we are delighted to continue with our partnership with St Helens.

“Our work in the community has been fantastic and it will be integral as we move forward with our three to five year CSR plans.

“Working with St Helens for a further three years was an easy decision for us as a business. The stadium is a great environment to entertain families who find it difficult to either get together as a family or have constraints and we want to continue to support this initiative for many years to come.

“We look forward to a successful three years with Saints.”

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