Ricoh launch The Business of Rugby campaign

Global technology company Ricoh launches a new series in its successful The Business of Rugby campaign, delivered in partnership with Premiership Rugby.

This year The Business of Rugby will focus on what it really takes for Premiership Rugby clubs to generate lasting success on and off the pitch, with exclusive behind-the-scenes access to the 12 clubs.

A new report and video series made up of four chapters focusing on the four factors that Ricoh believe are essential to developing a winning strategy: people, process, technology and place, will be released throughout the 2018-19 Gallagher Premiership Rugby season.

The aim is for each chapter to provide fascinating insights and behind-the-scenes access to the Premiership Rugby clubs.

Featuring interviews with a number of Directors of Rugby, including Bristol Bears’ Pat Lam, Exeter Chiefs’ Rob Baxter and Saracens’ Mark McCall, it explores the importance of creating a strong culture, and how this can generate on-going club success.

This chapter also examines how the most decorated Premiership Rugby clubs have achieved success over the years through the longevity of their leaders and their continued investment in young talent through academies.

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