Newcastle Falcons partner with Accurent


Newcastle Falcons have welcomed on board a new official club partner, Accruent, the global leader in Physical Resource Management software and related services.

Accruent, headquartered in Austin, Texas, has a large international footprint including UK offices in London and Newcastle, as well as offices in the Netherlands, Germany, France and Finland.

As part of the partnership, the Accruent logo will be featured on pitch side hoardings at both Kingston Park and St James’ Park for several high-profile rugby matches. In addition, Accruent will enjoy hospitality at the Heineken Champions Cup final (May 11) and the international match between England and Italy (September 6).

Welcoming the new partnership, Newcastle Falcons head of commercial John Oates said: “We are looking forward to developing a strong partnership with such a strong global brand. We aim to assist Accruent in creating brand awareness, introducing them to potential clients and to provide a quality hospitality experience where they will build relationships with their customers.”

As a company that helps clients manage the physical world, Accruent is also committed to giving back to the communities in which it operates.

Marius van Aswegen, Managing Director at Kykloud, said: “Sponsorship of the Falcons goes beyond the pitch.

“We are certainly excited to be connected to the game of rugby at the Premiership level. However, our sponsorship will also aim to help the Falcons make an impact in the Newcastle community. Through the Falcons Community Foundation, their School programme and Health initiatives, the club is active in the community and we are pleased to support them as they make a difference in people’s lives.”

Engagement with rugby reflects Accruent’s growing global presence.

Andrew Schafer, SVP and Managing Director, International at Accruent, added: “We are delighted to form a partnership with the Newcastle Falcons to engage with the communities in which we are expanding internationally.

“Being South African and growing up with rugby, I look forward to all the excitement the games brings and sharing that with colleagues, customers and partners alike.”

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