Printerland inks new deal with Sale Sharks

Altrincham-based e-tailer and the North West’s only Premiership Rugby side set to build on successful partnership which began in 2004.

The Printerland brand will continue to feature on the Family Stand at the AJ Bell Stadium and the company plans to give away another 2,000 free tickets to community groups next season.

Sale Sharks have renewed their long-standing partnership with leading printer e-tailer, Printerland, in a deal which will see the firm continue its sponsorship of the Family Stand at the AJ Bell Stadium.

Altrincham-based Printerland has sponsored the stand since 2016 and previously sponsored the Cheadle End of Sale’s former home ground at Edgeley Park. The company’s support for Sale as a corporate partner dates back 15-years to 2004.

The deal will also see Printerland continue to build on its popular inclusivity programme, which has seen around 8,000 match-day tickets given away to local charities and community groups.

The programme aims to introduce underrepresented groups in the North West to the game of rugby and another 2,000 free tickets have been earmarked for home games next season, with the Sharks Community Trust helping to give the tickets away and make the sport accessible to new audiences.

Mark Cueto, Sale Sharks’ Commercial Director and former player said: “It’s fantastic news that Printerland have renewed with us again this year – they’re a great partner; a fantastic international business and they really value their roots here in the North West.

“This new deal strengthens the existing agreement between us as long-term partners and we’re delighted that they’ll continue to be part of the Sale Sharks corporate family for the future.

They were with us when we had a Premiership winning team in 2006 and we’re hoping to be able to enjoy the same kind of success with them in the years ahead.”

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