Harlequins have announced today that Persil, Unilever’s leading laundry brand, will join the Club’s growing commercial family as both the Club’s Official Community Partner and Official Laundry Partner.
The three-year partnership will support Persil’s campaign to encourage the nation outside, enabling four million experiences for everyone to embrace the great outdoors, through Harlequins direct access with its wider community.
In its capacity as the Club’s Official Community Partner Persil will support the work of the community team to augment and accelerate its offering of grassroots rugby through camps, schools and club programmes in order to encourage more children and families outside, with a specific focus on enjoying rugby.
Alongside today’s announcement we are delighted to be launching our Summer Rugby Camp Programme, which we will be running alongside Persil with a new bookings website to simplify and shorten the booking process for all of our attendees. Harlequins camps kick off on 25th July and run throughout the summer holidays.
Jim Eyre, Harlequins Chief Operating Officer commented: “We are delighted to welcome Persil on board.
“It is a great joining of brands with similar objectives – to get people outside, to learn and enjoy rugby and of course get dirty!
“We look forward to working with such an exciting partner who will help us continue to deliver one of the best community rugby coaching programmes in the country.”
As the Official Laundry Partner of the Club Persil will supply product for use across the playing department to maintain the quality and colour of the Quarters, one of the world’s most recognised sporting kits. In addition, Persil will be used to wash all training kits across men, women and coaches and the company will surprise Harlequins fans with free samples at points across the season.
Unilever Vice President of Home Care Gemma Cleland added: “We are very excited to be partnering with Harlequins to deliver Persil’s promise to ensure more children and families enjoy the great outdoors.
“Harlequins’ grassroots offering is the perfect platform for us to achieve this and we are looking forward to working with the various teams to realise our goal.”
Source & Image: www.quins.co.uk