Bath Rugby renews partnership with Land Rover


Land Rover has announced the renewal of its Partnership with Bath Rugby, extending the relationship with the West Country club until 2021.

Land Rover has a heritage in rugby at all levels and, for more than a decade, has supported the game from grassroots to elite level.

The partnership extension with Bath Rugby also sees Land Rover continue its collaboration with key regional retailer Dick Lovett, which boasts a state of the art showroom facility near Melksham.

The extended relationship with Bath Rugby allows Land Rover to engage its customers, the club’s fans and involve new audiences. After the initial two years of the partnership, Land Rover enjoyed positive brand exposure through the brand’s logo on the club kit and stadium branding, but the contact with customers and fans through Bath Rugby’s community activity proved a huge success and an area Land Rover will be building on over the coming years.

Land Rover’s commitment to rugby in the UK includes a longstanding partnership with Premiership Rugby, as Official Vehicle Partner, which encompasses the national grassroots rugby programme, the Land Rover Premiership Rugby Cup. The series of regional tournaments have been running for over a decade, engaging over 80,000 youngsters with the sport during that time.

Its UK rugby portfolio also extends as Official Vehicle Partner to Cardiff Blues and Glasgow Warriors.

Land Rover’s wider support of the game extends across the three Rugby World Cup tournaments, including Japan 2019 as well as six British & Irish Lions Tours.

Commenting on the partnership extension, Anthony Bradbury, Marketing Director of Jaguar Land Rover UK, said: “The next two years with Bath Rugby are going to be incredibly exciting for Land Rover. The club is perfectly placed to engage customers, Bath Rugby fans and the local community. The club and Land Rover also share many of the same values which make the partnership a natural collaboration.”

Speaking on the announcement, Ben Wells, Chief Commercial Officer, Bath Rugby, said: “We are delighted to extend our relationship with Land Rover. Land Rover is synonymous with rugby and an active marketing partner, one that helps us to engage with new audiences as well as adding value to the experience of existing supporters. We are looking forward to pushing new boundaries and developing our partnership still further.”

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