Sale Sharks partner with Connectus


Sale Sharks has struck up a new sponsorship deal with unified communications company Connectus. Connectus is now the official connectivity provider for the AJ Bell Stadium and sponsors the club’s captain, Jono Ross.

Sale Sharks’ AJ Bell Stadium has a new connectivity, telephony and cyber security provider as part of a new sponsorship deal struck up with leading business solutions group, Connectus.

The Salford-based firm, which supplies a range of managed services including proactive cyber security solutions, is the latest partner to join Sale’s growing business club as it eyes a successful Gallagher Premiership and Heineken Champions Cup campaign in 2020.

The deal comes after the firm first watched a Sale Sharks game as guests in the C&C Lounge before agreeing to sponsor the club’s upcoming festive fixture against Northampton Saints on 21st December.

The communications and security specialist are now the official connectivity provider for the home of Sale Sharks, undertaking all network, telephone, and cyber security at the AJ Bell stadium, to boost its efficiency during matchdays and regular business hours.Connectus has also sponsored club captain, Jono Ross, as the flanker looks to lead Sharks through the domestic and European season in 2019/20.

Mark Cueto, Commercial Director at Sale Sharks, said: “We’re pleased to welcome another growing Manchester business as a partner, with a deal that started from simply witnessing what Sale Sharks has to offer on a matchday.

“From watching the game as fans, to getting involved by sponsoring a matchday, we’ve worked closely with the team at Connectus to deliver them a deal that adds true value to their brand week in, week out.

“The partnership is a perfect addition to our Business Club and we’re excited to see what collaboration opportunities are to come.”

Connectus Business Development Director Andy Marsden said: “The AJ Bell Stadium is one of the region’s most iconic sporting venues, so we’re delighted to play such an important role in its day-to-day operations. We’re here to ensure seamless end-to-end connectivity for the Sharks, the management team and the many businesses that call the stadium home.

“Manchester and the broader North West is of great importance to Connectus as we bring our expertise and experience to companies throughout the M62 corridor. We’re looking forward to meeting lots of new friends, clients and contacts through our work at the AJ Bell Stadium.”

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