Wire and Hoover launch ‘Wellbeing Wednesday’

Warrington Wolves has joined forces with principal club sponsor, Hoover, to launch a digital campaign offering advice and guidance to consumers on maintaining their mental and physical wellbeing while at home.

‘Wellbeing Wednesday’ will run across Hoover’s digital and social channels and feature fitness content provided by the Wolves squad, as well as input from cooking ambassador and restaurateur, Simon Rimmer.

Content will be made available via internal and external communication platforms including e-newsletters, the Hoover website and the brands’ Facebook, Twitter and Instagram feeds, every Wednesday for the foreseeable.

Covering all Hoover product categories, the brand will provide tips including exercise advice, recipe and cleaning inspiration, as well as insights on food preparation and storage.

Ade Gardner, head of performance at Warrington Wolves, said: “We know how important it is to stay at the top of your game and we’re pleased to be able to work with Hoover to share our tips on at-home exercise with the public.

“It’s really important that, even while at home, people are able to maintain their fitness levels, so we’re happy to help and prove that you don’t have to have Rugby League-level capabilities to stay active!”

Antony Peart, director of brand and communications at Haier Europe, added: “At a time when most of us are indoors, we believe that ‘Wellbeing Wednesday’ will provide some valuable inspiration for consumers on how they can make the most of their time at home, with assistance from our partners, Warrington Wolves and Simon Rimmer.

“Wellbeing sits at the core of the Hoover brand values and we’re committed to helping consumers get the best possible experience not just from their appliances, but from their home life.”

Source & Image: www.warringtonwolves.com