Worcester Warriors partner with Sports Alliance to grow audience

Worcester Warriors have secured a multi-year partnership with Sports Alliance to become the club’s digital marketing and customer relationship management partner.

The club have recently gone live with Sports Allliance’s Orange Box® services to help grow the club’s audience and broaden the commercial offering at Sixways Stadium.

There is a close alignment between the needs and vision of Warriors and the infrastructure and tools with which Sports Alliance can provide.

The agreement means Warriors now have a holistic approach to data-driven digital marketing, enabled by evidence-based insights which allows for more relevant and tailored communications to fans and helps to enhance the supporter experience.

Beth Reader, General Operations Manager, said: “Diversifying and increasing our commercial revenues is a key driver for the club.

“We are looking forward to working with Sports Alliance on our journey to achieve our business objectives.”

Warriors are the latest club to join the Sports Alliance network which now features over 120 clients in the UK, the Netherlands, Belgium, France, Spain, Portugal and Brazil, with 24 deployments of SSO in the UK.

“We are thrilled to be working with Worcester Warriors. We look forward to working with the club to deliver an improved, personalised fan experience through the utilisation of our products and services,” said Matt Swindells, Account Director, Sports Alliance.

Source & Image: www.warriors.co.uk