Toolstation continue partnership with Northampton Saints

Northampton Saints have confirmed that elite partner Toolstation will be continuing their support of the Club, with the retailer’s logo appearing on the players’ travel wear for the 2020/21 season.

Toolstation – one of the UK’s leading supplier of tools, accessories and building supplies with more than 400 branches nationwide – have enjoyed a three-year run on the front of Saints’ playing jersey.

This term however, they make way for sister-brand Travis Perkins (who are celebrating a special 20-year anniversary of partnership with the Club) but Toolstation will continue to be an integral part of the relationship.

Toolstation is not only appearing on the players’ editions of the Club’s new range of training and travel wear for 2020/21, but will also continue their innovative support of Saints’ digital and social media presence, as well as maintaining their extensive in-venue branding presence.

“We’re absolutely thrilled to be continuing our support of Northampton Saints for the 2020/21 season and developing the partnership we have built over the last four years,” said Lesa Stanton, Toolstation’s PR and Sponsorships Manager.

“It’s really important for us to keep the close association with Saints’ kit after appearing on the playing jersey for the past three years, so it’s exciting to see the Toolstation logo on the players’ travel wear for the upcoming season.

“We’re looking forward to continuing our work around Franklin’s Gardens and with all the players at Saints, through digital collaborations for what we hope will be another successful season.”

Mark Darbon, Northampton Saints Chief Executive, added: “We’re delighted to continue our link with Toolstation, who have been a fantastic partner for the last few seasons. We have become consistently the most engaging Premiership club on our digital platforms, and working hand-in-hand with Toolstation has helped us to achieve this while delivering significant brand exposure for them.

“Adding their logo to our players’ edition travel range brings a new dimension to our relationship, and will provide their brand with even more exposure on matchdays and beyond, as we continue to support their business objectives though our wide-ranging and innovative partnership.”

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