England Rugby League has announced a new partnership with Monster HydroSport, who will become an official partner to the Men’s, Women’s, and Wheelchair England teams.
In a significant year for the sport, the partnership will see Monster Energy HydroSport branding featured on the rugby shirts of all the England players across the three teams in the build up to, and during, the 2021 Rugby League World Cup.
For nearly 20 years Monster Energy have been at the forefront of motor and action sports, and they have worked with some of the biggest athletes in the world. Now for the first time ever, they are bringing Monster Energy to the rugby scene in this debut partnership between England Rugby League and Monster HydroSport.
Chief Commercial Officer of The Rugby Football League, Mark Foster said: “We are delighted to announce this significant deal with Monster HydroSport, they are renowned for their relationships with high energy sports and we believe this is a perfect fit for Rugby League. We are really excited to work with the global drinks brand and look forward to creating some engaging content during the year.”
England and St Helens player, Alex Walmsley said: “This is great news for all three England teams that we will be able to work with Monster this year. Having taken part in the promo shoot I can see how excited they are to be working with us and I’m sure they have big plans for their social media channels to help spread the Rugby League word in the build up to the World Cup later on this year.”
Source & Image: www.rugby-league.com