Wigan Warriors has announced a ground-breaking multi-year partnership with War Paint For Men, who will become the Club’s inaugural Training Kit Partner and Official Men’s Health and Wellbeing Partner.
Marking their first partnership within rugby globally, War Paint For Men’s branding will feature on the front of the first team squad’s training kit, with the partnership set to deliver a range of tailored campaigns and programmes to address mental health.
Founded by Danny Gray, a body dysmorphia sufferer and men’s wellness advocate, War Paint For Men is a specialist men’s makeup brand seeking to break the stigma of makeup being exclusively for women by helping men feel comfortable and confident via any means necessary.
The brand is experiencing staggering growth globally with growing retail partnerships including John Lewis, Harvey Nichols and REISS plus international expansion across North America, Asia and Australia.
Wigan Warriors executive director, Kris Radlinski, commented: “We are delighted to welcome War Paint For Men as our first ever designated Training Kit Partner and Official Men’s Health and Wellbeing Partner.
“After hearing Danny’s inspirational story and what he is seeking to achieve, which is far more than just selling makeup, we realised that this partnership is a natural fit for the Club.
“On the face of it, many fans would not expect a Rugby League team to be partnering with a makeup brand which makes this partnership even more important as we see this as a vital opportunity to break misconceptions and to make a genuine difference to both the sport and our wider community.
“We want to use the partnership to inspire confidence amongst men, encourage wellness and raise awareness of topical mental health challenges which are just as prevalent in professional sport as they are in everyday life, particularly given the last 12 months for all of us.”
War Paint For Men founder, Danny Gray, said: “I was inspired to create War Paint due to my own mental health struggles and I couldn’t be more proud to see that our brand growth can result in working alongside Wigan Warriors to help us address the issue.
“I can’t wait to unveil some of the ground-breaking initiatives we have planned to help people with mental health issues and raise awareness amongst the Rugby League community.”
Source & Image: www.wiganwarriors.com